It’s Chris Rockett here, your friendly neighborhood tactics pimp! Today I want to talk to you about what’s going on behind the scenes for my music promotion projects.
So what am I doing?
To help please the internet and the mighty “King Google” I’m placing much more emphasis on content based music marketing. You have seen that I’m doing YouTube videos, Twitter posts, Facebook pages, and blog posts.
This all works great to bring in new fans to your gang, because there is so much to talk about in your music scene, and you can easily jump into the conversation.
Let’s have a look at how you can do that…
Google – You can obviously pay for traffic on Google, but it’s really hard to make a profit so I’m going to suggest you use a process called “Search engine optimization” or SEO.
This means that you show up in the natural search results which will bring new fans to your website.
Did I mention that this kind of fan generation is totally FREE. (Very cool)
You can download a great introduction to SEO here.
But I would suggest you not overcomplicate this and just follow my simple process…
=> Add lots of articles to your blog related to the music scene that you work in.
=> After a while you will start to rank for a lot of different keywords and will be getting hits from all over the place.
=> Do the “Guest post method” and use the links back to your site to power up your blog trust in Google. This will in turn make it easier to rank for other terms.
Facebook – Make sure that you have a Facebook fan page and share high quality content everyday. Create work that is exclusive to your Facebook fans.
When you post ask then to comment and make sure that you join in the conversation before it dies. Share your YouTube videos, blog posts, new songs, guest blog posts and never post any crap on there at all.
If you do this right an post the best stuff you can find, people will share your content, and more and more of their friends will find and follow your page, which will create a feedback loop.
Facebook Ads – I’m also using ads in some cases and you can read my free guide on the Gen-Y Rock Stars blog here.
YouTube – Just start making simple videos at least three times a week and deliver high quality content to your network with not only your own music, but also your opinion of news in the scene, and album reviews for other bands.
Twitter – Track down the latest breaking news in your music scene and become the best source of music information for your fans. Also let your followers know about your own music once in a while.
People are already looking for quality information about their favourite music so you need to plant yourself in front of those fans and then attract them back to your own website.