There are dozens of ways that you can get discovered by an online audience, but in order to make the most of your efforts, you need to become aware of what is out there and get organized in a manner that allows you to follow each pathway in the most efficient manner possible. Before getting started, however, you need to focus first and foremost on the music. Without quality product, the rest of your work will be impossible to accomplish. But assuming you are already there-that you’re playing live shows, writing original material, and refining it to the best quality presentation possible-then your next steps should be as follows:
First, you need to create a social media profile. Scratch that. You need to create several social media profiles. You should have a MySpace page, a Facebook page, and a Twitter. These are the three most popular ones out there. So long as you are represented in each, you should have access to potentially millions of listeners. After establishing your account, it’s time to build friends and followers. You will want to send out feelers to friends, family, and local people in your area. Invite everyone out to your shows and use the in person experience to build word of mouth. Not only will this make you more popular in the community, but it will also spread your popularity online.
While social media is an ongoing effort, so, too, are the other opportunities out there. That means you should have an official site with tour dates, information, and news, so that your listeners will have a reason to follow what you’re doing. Establishing an online presence through both a website and your social media accounts lays the proper foundation for what is to come next, and that is actually getting your music distributed.
Amazon and iTunes are both great sources if you are wanting to break free from CDs and grow along with the digital age. Being able to affordably and effectively reach millions upon millions of audience members is how many bands are able to kick out the middle man and enjoy a more worthwhile relationship with their audience. They also keep more of the sales as they come in than would be true with a record company.